That’s why we proudly support the global fight against breast cancer through our Pink Ribbon Program. 

In collaboration with Shaukat Khanum Memorial Cancer Hospital & Research Centre (SKMCH&RC), we joined hands to spread life-saving awareness about breast cancer through our Pink Ribbon campaigns. 

These campaigns included: 

• Illuminating Sona Tower in pink to symbolize solidarity and awareness 

• Donations to support the treatment of breast cancer patients at SKMCH&RC 

• On-ground awareness sessions in Goth Machhi and Mirpur Mathelo, helping local women understand the importance of early detection and regular screenings 

Through Pink Ribbon initiative, we are attempting to break the silence around breast cancer by reaching women who often lack access to information, screenings, and support. 

In the same spirit, we also collaborated with the Pakistan Red Crescent Society (PRCS) to procure a state-of-the-art mobile blood donation unit. 

Together, we’re creating a future where women are informed, empowered, and never alone in the fight against breast cancer.